Ninjas love the LSJ!

Big thanks to Alisha Green for her awesome story on our #lovelansing ninja campaign!

We’re honored by the attention and thrilled with the good vibes we’re getting from new followers today.

Please remember to join us at noon Thursday, Dec. 23, when we’ll be chatting online with Alisha about our ninja shenanigans.

Here is the story, as it appeared in the Dec. 22, 2010 Local/State section of the Lansing State Journal:

Noble ninjas: Four stealthy Lansing-area people on mission to support good deeds

By Alisha Green

When a Lansing woman went to Letts Community Center to vote on Nov. 2, someone noticed she had made the effort even though she had a young child to bring along.

They waited while she strapped the child into a stroller and went inside, then they left a pinwheel and a card saying “Thank you for voting today! Democracy rocks!” on her windshield. They left as quietly as they came, but that was the point: the ninja who left the gift of thanks wanted to remain anonymous.

Inspired in part by the mission of Secret Agent L, a woman who started a national movement to do random acts of kindness, four Lansing-area people have teamed up to create a cause focused on supporting positive efforts and growth in Lansing.

These four ninjas sneaking around Lansing have been leaving gifts around the city since October to show how much they love Lansing, and they are using social media to spread the word.

Their work has inspired other people around the city, including the communications manager at Potter Park Zoo, to start their own missions and random acts of kindness.

Known as the @LansingNinjas on Twitter, the four people who play the role do it anonymously. They agreed to be interviewed via lansingninjas@gmail.com without revealing their identities.

• What is the history and mission of the Lansing Ninjas?

• “A couple of us noticed a number of do-good blogs and projects cropping up around the country and saw the positive impact they were having in other cities. Being part of a larger, national mission is great too, but we thought the whole #lovelansing concept naturally lent itself to a project specific to loving Lansing. The more two of us talked about it, the more we realized it would realistically take four people to carry out the missions. We recruited two more friends and cut the city into quadrants so we could divide and conquer. We try to promote things we love about Lansing through our missions — such as thanking business owners for giving us shop-local options or leaving a $5 Biggby gift card for an unsuspecting person — but we balance that with general feel-good missions.”

• Have you heard buzz about the Lansing Ninjas?

• “We’re starting to hear buzz when we’re out and about, and we’re getting good feedback through social media — particularly Twitter. Some of the ninjas have gotten messages from friends wondering who the ninjas could be and saying that it’s cool because they’d thought of doing similar things. It’s fun to know people are being motivated to do random acts of kindness around the region. There can never be too much kindness in the world.”

• What’s the future for the Lansing Ninjas?

• “Nothing short of world domination (or at least Greater Lansing domination) in the name of cheer.”

The kindness of the Lansing Ninjas inspired Jake Pechtel, director of communications at Potter Park Zoo, to think about alternative ways of promoting the zoo that would reward its supporters. He has been leaving items from the zoo’s gift shop and passes to the Wonderland of Lights around town.

“It’s kind of a general thank you to the community,” he said.

The ninjas also inspired Valerie Borg, a 28-year-old who lives in Bath and works in Lansing, to start her own mission of kindness. Throughout the past three months she has been leaving gift cards around town.

“It doesn’t have to be something big and extravagant,” she said. “Something small can lift your spirits and make your day.”

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About Lansing Ninjas

We #lovelansing and we hope you do, too. Our mission is to spread bits of love and kindness around our city. We hope it brightens someone's day and inspires them to pay it forward. Kindness rocks!
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